Air1 Insurance: A Modern Aviation Platform Built for Conversions and Search
How a 50-year-old family-owned aviation insurance specialist replaced an outdated website with a modern, conversion-ready platform — nearly tripling their ranking keyword footprint and finally giving the team a unified view of every inbound lead.
Client
Air1 Insurance
About Air1 Insurance
Air1 Insurance is a Canadian, family-owned brokerage and one of the country's leading aviation insurance specialists — covering aircraft, hangars, UAV/drone, and a full suite of complementary lines including marine, business, home, and travel. Originally launched as Park Aviation in 2006 and rebranded to Air1 in 2010, the firm sits inside the Fitzpatrick family's 50+ years in BC insurance and is part of the InsureBC Group. Their reputation is built on deep aviation expertise and personalized service for pilots and operators from BC to Newfoundland.
The Challenge
By late 2024, Air1's digital infrastructure had three compounding problems holding the business back. The existing website was outdated and didn't reflect the credibility of a leading aviation brokerage; the forms weren't converting and the team had no clear view of where visitors dropped off; and most critically, there was no unified visibility into leads arriving from web forms, phone, referrals, and partners.
Key Challenges We Conquered
An outdated website
The site didn't reflect the credibility, specialization, or modern feel a leading aviation brokerage deserved.
Forms that weren't converting
Visitors landed on quote pages and dropped off, and the team had no clear view of where or why.
No unified lead visibility
Inquiries came from web forms, phone, referrals, and partners with no single place to see, score, or track them — leads quietly fell through the cracks.
Tools & Platforms Used
Best-in-class tools selected specifically for this project's requirements.
The Results
+188%
Ranking Keywords
Ranking keywords grew from 32 to 92 (peaked at 96) in a high-intent, low-volume specialty market.
+81%
Earned Organic Traffic Value
Earned traffic value grew from $708 to $1,284/month (peaked at $1,719).
One Pipeline
Unified Lead Visibility
Every form submission from every channel now tracked in one place — no manual stitching, no spreadsheets.
Jan 2025
Modern Platform Launched
A fast, mobile-first Webflow rebuild mapped cleanly to every line Air1 offers.
Steady
Growth Across Lines
Consistent organic growth across aviation and complementary lines.
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