The Brownie Blondie: A Direct-to-Customer Storefront That Cuts Out the Middleman
How DigiiMark built a brand-new Vancouver bakery a custom Shopify storefront designed around one mission — sell direct, own the customer relationship, and stop handing margin and data to delivery marketplaces.
Client
The Brownie Blondie
About The Brownie Blondie
The Brownie Blondie is a Vancouver-based artisan bakery handcrafting premium brownies and blondies — from the gold-leaf-topped OG Brownie to the Brookie, Kunafa chocolate, and matcha blondies — all made in a certified kitchen with locally sourced ingredients. As a brand-new business, they came to DigiiMark with a sharp, founder-led vision: build a direct-to-customer brand, not just another listing on a delivery app.
The Challenge
For a new food business, delivery marketplaces like UberEats and DoorDash are a double-edged sword. They bring orders — but they take a steep commission on every sale, and critically, they keep the customer relationship and data. The Brownie Blondie's founders refused to build their business on rented land; they wanted to own the customer relationship end to end. But they were starting from scratch, with no storefront and no direct-ordering infrastructure.
Key Challenges We Conquered
Marketplace commissions and lost data
Delivery apps bring orders but take a steep cut and keep the customer relationship — the bakery stays invisible behind the platform.
No owned audience
Without a direct channel there was no way to build loyalty, repeat business, or a customer list the bakery actually controlled.
Starting from scratch
No storefront and no direct-ordering infrastructure to capture orders or customer data on their own terms.
Tools & Platforms Used
Best-in-class tools selected specifically for this project's requirements.
The Results
0%
Marketplace Commissions on Direct Orders
Every direct order skips marketplace fees, keeping full margin with the bakery.
100%
Customer Data Ownership
The bakery now captures and owns its customer relationships — the foundation for loyalty and repeat business.
Build Your Box
Custom Ordering Experience
Customers choose their box size and hand-pick flavors — something no delivery marketplace can replicate.
3 Months
Collaborative UI/UX Design
An iterative, founder-led design process that genuinely reflects the premium, handcrafted brand.
Owner-Run
Easy Shopify Back End
The team manages products, inventory, and orders themselves with no technical overhead.
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