Skin Clinic Appointment Bookings Up 180%
How a complete brand and web overhaul transformed Casa Derma from a local clinic into a trusted skincare destination, driving a 180% surge in appointment bookings.
Client
Casa Derma
About Casa Derma
Casa Derma is a specialist skin clinic offering advanced dermatology, anti-aging, and cosmetic treatments. Founded by Dr. Neha Gupta, the clinic combines medical expertise with a luxury patient experience. Before engaging Brandtangent, their digital presence did not reflect the premium quality of care they provided.
The challenge
The clinic needed a premium digital presence that matched in-clinic care and made booking frictionless.
Key Challenges We Conquered
Misaligned brand perception
The existing website used generic stock imagery and outdated design, failing to communicate the clinic's premium positioning.
Poor local SEO
The clinic was not appearing in Google Maps or local search results for key treatments, losing patients to competitors.
No online booking
All appointments were made by phone, creating friction and limiting the clinic's capacity to scale bookings.
Tools & Platforms Used
Best-in-class tools selected specifically for this project's requirements.
The Results
180%
Booking Increase
Appointment bookings grew 180% after the website launch
Top 3
Local Search
Ranking in top 3 for dermatology and skin clinic searches in the city
4.9★
Google Rating
Improved review acquisition strategy boosted rating to 4.9 stars
2.4x
Website Traffic
Organic traffic more than doubled within 4 months
The website redesign gave us a luxury clinic feel online. Appointment bookings increased by 180% and patients now come in already trusting us before their first visit.
Dr. Neha Gupta
Founder, Casa Derma Skin Clinic
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