InsureBC: A Custom Allianz-Integrated Travel Insurance Web App
How DigiiMark built and hosted a custom travel insurance web app for InsureBC — integrated directly with the Allianz API so customers get real-time quotes online, with every quote flowing automatically into HubSpot CRM.
Client
InsureBC
About InsureBC
InsureBC, BC's largest insurance broker network, serves 600,000+ customers across a full range of insurance products — including travel insurance, a high-volume, fast-moving line where speed-to-quote directly drives conversion.
The Challenge
Travel insurance customers want a quote immediately — not after a phone call and a wait. InsureBC needed a way to let customers self-serve accurate travel quotes online, instantly, while still capturing every lead into their sales pipeline. Handling that manually, or without a direct carrier integration, meant slow quotes, lost prospects, and customer data disconnected from the CRM.
Key Challenges We Conquered
Customers expect instant quotes
In a fast-moving line like travel, a phone call and a wait loses prospects to faster competitors.
No direct carrier integration
Without a live connection to the carrier, quoting was slow and manual.
Disconnected lead data
Customer data risked being stranded outside the CRM, breaking the pipeline.
Tools & Platforms Used
Best-in-class tools selected specifically for this project's requirements.
The Results
Instant
Allianz-Powered Quotes
A direct Allianz API integration returns real, accurate travel quotes in real time — no waiting, no phone call.
End-to-End
HubSpot Sync
Every quote auto-syncs to HubSpot CRM with full lead capture and zero manual data entry.
Form to CRM
Fully Connected Flow
Form to Allianz API to quote to CRM — a fully automated, self-serve quoting experience.
Bespoke
Custom-Built & Hosted
A custom web app built and hosted by DigiiMark, not an off-the-shelf plugin.
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