NGO Doubles Online Donations with New Digital Platform
How Vatsalya transformed its digital presence to tell a more compelling story, reach more donors online, and double recurring donation sign-ups within 8 months.
Client
Vatsalya
About Vatsalya
Vatsalya is a registered non-profit organisation based in India, dedicated to the welfare of underprivileged children and families through education, nutrition, and healthcare programmes. With powerful field impact but a weak digital presence, the organisation was struggling to reach new donors and volunteers online.
The challenge
Impact on the ground was strong, but the website failed to inspire trust or convert visitors into donors.
Key Challenges We Conquered
Outdated, inaccessible website
The existing website was not mobile-friendly, had broken links, and failed to convey the organisation's impact.
Low organic discoverability
Vatsalya was not appearing in searches for NGO donation India or child welfare organisations.
No donation UX
The donation process was complicated, requiring multiple steps and redirects, leading to high abandonment rates.
Tools & Platforms Used
Best-in-class tools selected specifically for this project's requirements.
The Results
2x
Recurring Donations
Recurring monthly donors doubled within 8 months
156%
Organic Traffic
Organic sessions grew 156% after SEO implementation
74%
Donation Completion Rate
Streamlined UX pushed donation completion from 28% to 74%
3x
Volunteer Sign-ups
Online volunteer applications tripled after website relaunch
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