SEO Becomes Primary Growth Channel at 65% of New Business
How WebScraping HQ moved from entirely outbound sales to a content-led SEO strategy that now drives 65% of new business through organic search.
Client
WebScraping HQ
About WebScraping HQ
WebScraping HQ is a specialist web data extraction and scraping services company serving e-commerce, finance, and research clients globally. With deep technical expertise but limited content marketing, the company relied entirely on outbound sales and referrals to grow.
The challenge
A technical leader with zero inbound pipeline from organic search.
Key Challenges We Conquered
No inbound leads from organic search
Despite being a technical leader, WebScraping HQ had no content strategy, meaning they were invisible to businesses actively searching for their services.
Complex keyword landscape
The scraping and data extraction market requires nuanced content that speaks to both technical decision-makers and procurement teams.
Competitive SERP environment
Major cloud providers and SaaS tools dominated search results, making it challenging for a services company to compete organically.
Tools & Platforms Used
Best-in-class tools selected specifically for this project's requirements.
The Results
65%
Organic Business Share
SEO now drives 65% of all new client business
380%
Organic Traffic Growth
Organic sessions grew 380% over 14 months
42
Top-10 Rankings
42 commercial keywords now ranking in positions 1–10
2.8x
MQL Volume
Marketing qualified leads nearly tripled from organic channels
Organic leads from SEO now account for 65% of our new business. Their technical SEO work on our platform was thorough, and the keyword strategy was spot on for our niche.
Dev Patel
CEO, WebScraping HQ
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